Shopping local matters. Read on to see just how much!
Selma’s small business sector has seen a mixed bag of fortunes this year. We have had significant investment and reinvestment from so many of the shops and stores we all know and love. On the other hand, we lost a couple giants. That is exactly why it is imperative now, more than ever, that we get out and shop small this Saturday, November 26. Small Business Saturday is more than just a marketing ploy; it has become a cultural phenomenon. After your turkey has settled and Black Friday draws to a close, remember to get out and #ShopLocal on November 26 to support your neighbors and the Selma-Dallas County economy. Shopping local really matters; here’s why:
1. We Trust Small Business
Trust is a hot commodity in America these days, but there doesn’t seem to be an abundance to go around. With record and near record low levels of confidence in Congress (10%), organized labor (20%), big business (22%), and even the news (23%), it is nice to know that our small businesses are still living up to expectations and that over 65% of Americans have confidence in our local enterprises.
2. Small Biz gives back
How many local events did you attend this year? Did you notice any of the sponsors? It is no secret that local business gives back to our community. What you may not have known is that Ninety-one percent (91%) of small employers (small-business owners) contributed to their community in the last year through volunteering, in-kind contributions, and/or direct cash donations. Seventy percent (70%) made direct cash donations last year. Without the investment of local enterprise, some of our favorite annual activities would be dead on arrival.
3. Customer Service
This might just be our favorite part about shopping small. Not only do you get excellent service and treatment from familiar staff, but more often than not that staff is family or friend. Small businesses have the latitude to offer more personable, hands-on, and memorable shopping experiences. Let’s all get out on Saturday to show these outstanding service professionals how much we appreciate all that they do!
4. Good for our economy, good for environment
If every family in the US spent an extra $10 per month at a locally owned, independent business, over $9.3 billion would be directly returned to our economy. Also, over 59% of local, independent makers reuse materials meaning that there is less waste and a minimal environmental impact. Check out this awesome infographic for more!
5. The Multiplier Effect
This is a thing; seriously. Every dollar you spend locally is amplified to generate the greatest return for our local economy. Small businesses typically exist because they are filling a need in the community, and they have a vested interest in the health and economic vitality of our community. Join them in their mission to strengthen Selma.
6. You’ll feel really awesome knowing you supported a neighbor and helped our community thrive in the process.
When you shop local you create a stronger business climate and you build a better Selma/Dallas County. Now, go tell the world you did something awesome!
- Share it on social media
- Refer a friend
- Come back
- Shop local everyday
For more information on the Small Business Saturday Movement, check out their website: https://www.americanexpress.com/us/small-business/shop-small/about?linknav=us-open-shopsmall-globalheader-sslogo
To see some of Selma's awesome independent businesses, stay tuned to our Facebook page leading up to Saturday! https://www.facebook.com/SelmaChamber/